From Chanel and Gentle Monster to Calvin Klein, HERA, Tamburins, Adidas, Porsche, and Jacquemus, here's a factual rundown of JENNIE's official brand partnerships.
JENNIE reads differently depending on which brand she's working with. Rather than just describing how each campaign looks, this list focuses on what's officially known about how each partnership actually came together.
Looking at her luxury-house ambassador roles alongside eyewear and beauty collaborations, and categories as different as sportswear and automotive, makes it clear that her brand image isn't fixed to any single register.
01
CHANEL Γ JENNIE
JENNIE serves as a global ambassador for Chanel, appearing in campaigns, fashion week presentations, and editorials featuring house signatures like tweed jackets and pearl accents. She's often cited as one of the earlier examples of a K-pop artist taking on an ambassador role for a major luxury house.
02
GENTLE MONSTER Jentle Salon
Gentle Monster developed the 'Jentle' eyewear line in collaboration with JENNIE, released with charm attachments that let wearers customize each pair. It's presented as a case where the partnership shaped the collection itself, rather than JENNIE simply appearing as the face of an existing line.
03
Calvin Klein Γ JENNIE
Calvin Klein named JENNIE an ambassador and released campaigns built around core categories like denim, t-shirts, and underwear. These campaigns have been described as showing a more everyday styling register than her stage looks.
