A quick map of IU's official YouTube, agency page, and goods store, so you check the right place for the right update.
Fan-edited clips of IU are everywhere, but for anything time-sensitive โ comeback teasers, official notices โ the safest source is always the official channel. The catch is that videos, notices, merch, and live content are scattered across several different accounts.
This list sorts them by purpose. New videos live on EJ [IU Official], notices and profile info come from EDAM, merch goes through made EDAM, and casual talk content sits on Palette โ keep that order in mind and you'll always know where to look.
EJ [IU Official]
IU's Palette
EDAM Entertainment's Official IU Page
EDAM Entertainment YouTube
made EDAM Official Merch Store
IU CONCERT: THE WINNING
Frequently asked questions
Where's the fastest place to catch an IU comeback announcement?
The community tab on the EJ [IU Official] channel and notices on EDAM Entertainment's official page are the most reliable. Following both means you'll see the announcement the moment it drops.
Do I have to buy official merch from made EDAM?
It's not required, but it's worth checking first for guaranteed authenticity and stable pricing. Resale channels can carry markups or different bundle contents, so comparing before you buy is the safer move.
Does IU's Palette upload on a regular schedule?
There's no fixed weekly slot โ new episodes go up depending on her activity schedule. Turning on channel notifications is the best way to avoid missing a new one.
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